Holly McCarthy, founder of Loving Small Business

Hi there!

I'm Holly and I'm the Founder of Loving Small Business.

Loving Small Business has evolved so much in the time since I founded it. It started as a passion to support small charities and help raise awareness for them, which lead me on to supporting small businesses also.

I started an Instagram page trying to help these businesses grow and thrive and soon became frustrated with the amount of virtual markets, directories and influencer shout outs that small businesses were being charged for with no real return on investment.

Fast forward to a 3am lightbulb moment of putting the most incredible small business goodies directly in consumers hands whilst also supporting small charities and our first Loving Small Business Subscription Box was born.

I wanted our customers to be able to discover the very best of the UK's independent small businesses and so each month I hand select 5 beautiful products that I know our customers will love and deliver them straight to their door.

In its first year Loving Small Business has supported over 100 incredible small businesses and charities and donated over £1500 to worthy causes!

It has been super important to me that we are as eco friendly as we possibly can be and so our packaging is super minimalistic and low key so that you are able to reuse your packaging or at the very least recycle it. I also ask this of all of the small businesses Loving Small Business partners with, all of whom also share my passion for sustainability.

How the subscription box works: 

  1. I source, try out and purchase the beautiful goodies wholesale from the small businesses so that they get maximum benefit from our partnership
  2. I carefully pack them into a monthly subscription box alongside other goodies that compliment them
  3. They get delivered to your door (or to a loved one in our gift box) so you get to discover the countries most incredible small businesses whilst knowing that your purchase is also supporting some incredible small charities

I've even created a Trial Box so that you can give it a go before subscribing and the Trial Box also includes a £10 off voucher so that when you go onto subscribe you can get your money back!

Click here to view our shop!


Good Market Approved Stamp
Loving Small Business is Good Market Approved. This means that we hold ourselves to a strict standard supporting our local community as well as the wider environment.